By Karen Post

Position your organization to address any model crisis—instantly and effectively

Toyota, Tylenol, and Goldman Sachs all made the easiest of significant model crises. you could, too, with Brand Turnaround!

Brand Turnaround examines a couple of model crises—explaining first what went incorrect after which revealing the stairs businesses took to control their recovery—all whereas supplying you with sensible perception and techniques you should use to make a good distinction on your model. You get the instruments you must enhance a online game plan inside of 8 hours of the incident to avoid the matter from spreading; create an organization tradition designed to deal with occasions quick and successfully; and deal with feelings through the hardest days.

Karen Post identified by means of many because the model Diva®, Karen publish is a global branding/marketing specialist, expert speaker and writer. She is helping contributors, companies and nonprofits around the globe be triumphant with strong, specified brands.

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